案例分析

与约翰逊和约翰逊合作,导致对Covid-19的斗争

在这种情况下,我们分享如何达到52.与之合作约翰逊和约翰逊Combat Covid-19通过前线卫生工作者和数字服务在亚洲和非洲的国家

  • Low- and middle-income countries are most at risk from the COVID-19 pandemic.  With weaker primary health care systems, their communities are most vulnerable to the disease itself, as well as the barriers it has created to existing health services. Various lockdown measures associated with COVID-19 created significant challenges for the rural communities reach52 operates in across South and South East Asia.  

     

    Under-resourcedfrontline Community Health Workers lacked specialized knowledge about basic COVID-19 prevention strategies and needed to continue to access support for a range of existing diseases they were dealing with. Yet restrictions on congregating in groups posed barriers to rapid upskilling and training in person.  

     

    Among populations globally, misinformation involving COVID-19 created mass confusion and widespread rumours, giving rise to the concept of an ‘infodemic.’ 

     

    There was an urgent need to design and implement innovative health solutions to provide support to both health workers and rural residents for COVID-19, helping to prevent community transmission and ultimately save lives.

     

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  • With the emergence of COVID-19, reach52 conducted a rapid needs assessment with existing community partners, including local health systems and NGOs, to gain a clear understanding of the challenges posed by the then-emerging viral threat.

     

    reach52 collaborated with Johnson & Johnson to develop and implement a comprehensive COVID-19 prevention solution for rural populations in select high-risk countries across Asia and Africa.

     

    This intervention adopted a dual-channel strategy, engaging rural frontline community health workers with upskilling and training, while also directly engaging rural populations with interactive chatbot services for COVID-19 and other health areas.

     

    Frontline health workers were provided training and resources on COVID-19 prevention strategies using predominantly digital channels – specifically reach52’s mediconnect eLearning platform, a multilingual low bandwidth platform providing content in both basic text and rich media. Progress of individual learners is monitored, with outcomes measured through pre/post testing and learnings reinforced using in-person sessions where safe to do so.

     

    We also needed to find new ways to reach hard-to-reach rural regions with essential health information and support. These rural communities were more isolated than ever due to lockdowns and restrictions on the ground.

     

    Part of our response was the design and build of new health chatbots which were delivered via a low spec version of Facebook Messenger to remote rural communities in India, Cambodia, The Philippines, Kenya and Senegal.  

     

    The chatbots were deployed through Facebook Messenger, the leading social media platform in most of our target communities, which can typically be accessed without data fees, and is compatible with basic feature phones. These chatbots included…  

    • COVID-19 Information and Symptom Checker – residents can quickly check COVID-19 symptoms, get advice & understand COVID-19 facts vs myths – helping prevent community misinformation and transmission  
    • Online health check – answer simple questions about your health, lifestyle and diet. It takes less than 10 minutes, then you receive your health check summary and recommendations.   

     

    To drive awareness of the service, we promoted the service through geo-targeted advertising on Facebook/Facebook Messenger, social media influencers and community partners  

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  • This project was launched in May, 2020, running for a total of 6 months.

    A total of 1916 frontline Community Health Workers were upskilled on COVID-19 prevention strategies across Philippines and Cambodia, potentially impacting >200,000 residents in catchment areas.

    Pre/post testing indicated that upskilled Community Health Workers demonstrated improved knowledge, attitudes and practices, compared with baseline.

    A further 100,000 rural residents used reach52’s health chatbots, in 5 countries, in multiple languages, across Asia and Africa.

    Users who interacted with the chatbot demonstrated higher levels of COVID-19 knowledge, compared to non-users.

    Based on the success of this project, we anticipate expanding our Community Health Worker upskilling initiative to additional regions and disease areas, in cooperation with Johnson & Johnson.

  • ">影响

    低收入和中等收入国家大多数人都来自Covid-19流行病的风险较弱的主要医疗保健系统, 这红外社区最多易受疾病本身,以及它的障碍创造了到现有的健康服务与Covid-19相关的各种锁定措施创造了重大挑战为了乡村社区达到52运行横跨南部和东南亚。

    资源欠低前线社区卫生工作者缺乏关于基本Covid-19预防策略的专业知识并需要继续访问一系列现有的支持他们疾病我们回覆处理。然而限制了聚集在群体构成障碍物upskilling和培训亲自。

    之中全球人口,涉及Covid-19的错误信息创造了群众困惑广泛的谣言,引起了“infodem的概念”。

    迫切需要设计和实施创新的健康解决方案,为Covid-19的卫生工作者和农村居民提供支持,帮助防止社区传播,最终拯救生命。

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