个案研究

与飞利浦合作为母亲提供新的超声波服务


在本案例研究中,我们分享了我们如何与飞利浦合作,使用飞利浦Lumify在菲律宾农村设计和实施新的超声波服务。

  • In the Philippines, maternal mortality rate is 121 deaths per 100,00 live births, still a far cry from the 2030 Sustainable Development Goal targets, with more than 11 mothers still dying every day.

     

    Quality antenatal care is essential for ensuring a health pregnancy for mothers and their babies. Essential to this is access to affordable ultrasound services to check the baby’s development and identify any complications.

     

    Unfortunately, typically only private clinics provide ultrasounds in rural regions in the Philippines, which are too expensive and too far away for over 80% of parents in rural communities.

     

    The goal was to design and implement innovative health solutions that enabled expectant mothers to undergo the recommended ultrasound before 24 week of their pregnancy, and ensure timely treatment of any risks.

     

">挑战
  • reach52 collaborated with Philips to design and deliver a new ultrasound service for expectant mothers in Pototan, Western Visayas, equipping community midwives with the Philips Lumify, a portable ultrasound machine which delivers high quality ultrasound images in remote settings.

     

    The focus was on establishing a sustainable social business model that could be integrated into primary health care services for rural Philippines, and ultimately scaled into other low- and middle-income countries.

     

    reach52’s Insight team conducted analysis of the maternal health system and expectant mothers’ needs across their pregnancy, including confirming willingness to pay for an affordable ultrasound service.

     

    The new Lumify ultrasound service was designed to meet their needs – high quality imaging, affordable at half the price of a private clinic, and accessible as the ultrasound is conducted by midwives visiting their village.

     

     

    A key element on the access solution was partnering with local birthing clinics, through which appointments could be scheduled with mothers-to-be who were already signed up to the clinic.

    If potential risks and complications were identified as a result of the ultrasound scans, parents were referred onto the OB-GYNs for further care and support.

     

    To drive awareness of the service and the importance of ultrasound scans during pregnancies, an integrated campaign was launched into the communities through outdoor advertising, Facebook community groups, door-to-door engagement by reach52 marketplace area managers and advocacy from local healthcare leaders.

     

    The ultrasound service was promoted and processed through reach52’s marketplace service, an online mobile catalogue of affordable health products and services, made available to residents by reach52 marketplace area managers in rural regions.

    ">方法

  • Pilot still in progress.

    The service was launched in October in 2020. The pilot program is being monitored and evaluated based on the:

    • Number of expectant mothers who pay for and use the service
    • Satisfaction levels and net promoter score
    • Increase in referrals for identified risks/issues to OBYGYNs

    During the first two birthing clinic sessions in October, 27 expectant mums underwent an ultrasound for the first time.



    “Philips Lumify has addressed both the challenge of affordability and access to diagnostic scans for expectant mothers. This has enabled the provision of higher quality of care, translating to lives saved.”

    Seneriza Castro, Philips Business Marketing Manager OBGYN Ultrasound, APAC and Ultrasound Business Manager, Philippines

  • ">影响

    在菲律宾,产妇死亡率为每10万活产死亡121人,与2030年可持续发展目标的目标相差甚远,每天仍有超过11名母亲死亡。

    高质量的产前护理对于确保母亲及其婴儿的健康怀孕至关重要。最重要的是获得负担得起的超声波服务,以检查婴儿的发育情况,并确定任何并发症。

    不幸的是,在菲律宾的农村地区,通常只有私人诊所提供超声波检查,这对80%以上的农村社区家长来说太贵、太远。

    目标是设计和实施创新的健康解决方案,使孕妇能够在怀孕24周前接受建议的超声波检查,并确保及时治疗任何风险。

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